Inspired by the Beauty of Nature
Driven by Sustainability and Fairness
Committed to Quality and Service
A Start-up with Years of Experience
Rugs with history and feeling
Homerugs stands for rugs that make rooms more personal and give a home more warmth, calm and character.
Homerugs was founded by the Khodarahm family. Mostafa Khodarahm has been selling rugs for over 40 years and grew up in Persia, where rugs are not simply decoration, but part of the culture. This knowledge, experience and instinct for quality still shape the selection today.
Today, he runs Homerugs together with his children. His daughter Negin contributes her perspective as an architect and understands how strongly a rug can change the feeling of a room. His son Ramin continues to develop Homerugs as an online shop, combining the family’s experience with a modern shopping experience.
Selected rugs for a home with character
A good rug connects furniture, brings warmth into the room and gives the interior its own signature. That is why Homerugs focuses on curated collections, high-quality materials and designs that remain beautiful for years.
Many rugs are made from natural or recycled materials such as virgin wool, hemp, goat wool, cellulose fibres or recycled PET. They are selected for their quality, texture and lasting effect.
The collections include soft colour gradients, natural tones, gentle structures and distinctive shapes. The designs are inspired by nature, architecture and modern interiors, creating rugs that do more than decorate. They noticeably change the room.
Responsibility begins with the material
For Homerugs, quality begins with the choice of raw materials. What matters are premium materials, careful craftsmanship and production conditions that respect people, animals and resources.
As a member of Care & Fair and STEP, Homerugs supports initiatives for fair trade, better living conditions in countries of origin and the fight against child labour. Many rugs carry the seals of these organisations and therefore stand for responsible production.
Homerugs also pays attention to a careful use of resources when it comes to colour. Many materials are dyed with natural colours or deliberately left undyed, so their natural character is preserved.
Online, reimagined. With decades of experience.
Homerugs is young, but the experience behind it goes back a long way. Before founding Homerugs, the Khodarahm family built its own rug brand, Negra Carpet & Home, with a flagship store in Zurich and further shop-in-shop spaces in furniture stores in Switzerland and Germany.
Homerugs is the next step. An online shop for people who are looking for special rugs and do not want to compromise on advice, quality or origin.
For customers in Switzerland and Liechtenstein, there is homerugs.ch. For Germany and other countries, there is homerugs.de.
